Mass Retail Connects with INWIT for the Digital Future
Supermarkets, hypermarkets, and logistics hubs are becoming increasingly connected thanks to the indoor multi-operator infrastructures provided by Italy’s leading digital infrastructure company.
“Providing a stable network inside retail locations means enabling digital services for customers, optimizing processes, and making the entire supply chain more competitive.”
Gabriele Abbagnara, Director of Indoor Coverage Solutions at INWIT
The digital transformation of mass retail also depends on the quality of its infrastructure. Over 50 locations – including supermarkets, hypermarkets, and logistics centers, primarily in Northern Italy – have already been equipped with indoor mobile connectivity through INWIT’s “5G ready” solutions. INWIT is Italy’s first tower operator and one of the main digital infrastructure players in Europe.
By installing Distributed Antenna Systems (DAS) and repeaters, INWIT extends mobile signal coverage to critical high-traffic environments such as large retail spaces, underground warehouses, covered parking areas, or storage facilities—places where service continuity is essential. This multi-operator network ensures a seamless connected experience for customers, sales staff, and logistics personnel alike.
With a stable network, digital services become an integral part of the in-store experience. Customers can seamlessly use mobile apps, digital loyalty cards, contactless payments, digital coupons, and click & collect services. Meanwhile, staff benefit from faster communication, always-on security systems, and real-time tools for managing stock and foot traffic.
But it’s the entire supply chain that becomes more efficient: INWIT’s DAS coverage supports the integration of IoT devices, RFID technologies for automatic identification and tracking, and advanced logistics solutions. From inventory management to distribution, everything becomes faster, more traceable, and smarter.
INWIT’s infrastructure is designed to integrate discreetly within retail spaces, with no visual or structural impact. It is also scalable, evolving in step with the growth of digital services and the transformation of consumer behavior.
Today, these solutions enable the core functions of modern retail. Tomorrow, they’ll serve as the foundation for future applications tied to store digitalization and the omnichannel customer journey.
“As supermarkets and large-scale retail spaces undergo digitalization, the demand for stable, high-performance connectivity grows. We support this structural change by enabling advanced services for customers and operators, improving the efficiency of retail infrastructures, and contributing to the development of a key sector in the Italian economy.”
Gabriele Abbagnara, Director of Indoor Coverage Solutions at INWIT