For the second consecutive year, INWIT achieves Best in Media Communication certification
INWIT, Italy’s first tower company, has received, for the second consecutive year, the BIC certification, Best in Media Communication, created by Fortune Italia and Eikon Strategic Consulting.
The certification was delivered last night, with the following motivation:
“INWIT obtains, for the second year in a row, the Best in Media Communication certification for a very positive reputational positioning, a positive opinion of journalists (especially in relation to the production of interesting and clear content and transparency) and the ability to effectively communicate the role of “infrastructure enabler” and the image of a company committed to sustainability, solid and partnership-oriented”
The words of Michelangelo Suigo
“This is a recognition that makes us particularly proud, because it confirms our work in telling the ‘new INWIT’ story. The confirmation of BIC certification provides us with an additional incentive to continue working with clarity and transparency in communicating our innovation and sustainability projects”Michelangelo Suigo, Director of External Relations, Communication and Sustainability at INWIT.
BIC Certification, Best in Media Communication
Best in Media Communication certification is a transparent and objective integrated system of measuring and enhancing corporate communication (MIA – Media Impact Assessment). Not only of visibility, but also of positioning in the media (QVI – Quality Visibility Index) and the quality of relationships established with newsrooms (Media Poll).
This year’s BIC Convention, has set as its ultimate goal to work together to rebuild a participatory and engaging trust through discussion of the sector’s mission, vision and tools, and the strengthening of awareness of a strategic function for communication.
The evening was opened by Stefano Massini, Author, Writer and Narrator, with a special story on the “Use of Words in Italian Communication” and then continued with a discussion on the world of communication and the challenges it is experiencing. Alessio Viola, TV host and moderator of the evening, then called the certified companies to the stage for the official presentation of the plaques.